In today’s competitive short-term rental market, it’s critical to be present on online listing platforms such as Airbnb and Booking.com; relying solely on these platforms costs you more. For example, commission fees can be excessive, the policies are often unfriendly, there is no opportunity to control branding on third-party sites, and you will have your terms dictated to you.
This is the reasoning most serviced accommodation providers are turning to a serviced accommodation website agency, which can set up a website that supports your brand, generates direct bookings and increases profits.
In this blog, we’ll break down how a specialised agency can help you reduce dependence on third-party platforms and grow your business by driving more direct traffic to your website.
Serviced Accommodation Website Agency
1. A Professional Website Builds Trust
When a guest lands on your website, the first impression will from that point on be the most important. A serviced accommodation website agency can provide a new, clean, modern, user-friendly and good-looking website that communicates trust, professionalism and confidence in you and your business.
The website will present necessary information, including pictures, details of the rooms, amenities, price and location, along with a good-looking “Book Now” button, leading to ease of bookings. A professional website will lead to more room-night sales directly to the guest system and not through a third-party listing site or a globally recognised platform.
2. Avoid Paying Commission to Booking Sites
Booking sites are well-known for charging guests about 15-20% hidden commissions. So if a guest paid a booking site $500, you will only get $400. On your website, you will receive 100% of the booking, as it will include your secure booking system.
A serviced accommodation website agency will happily incorporate the secure booking system on your website. The guests can check availability and dates, and they can pay online exactly like they do on Airbnb, but directly to you with no middleman. You’ll make more money for every booking.
3. Get Found on Google with SEO
Just because you have a website, it does not mean people will find it online. This is where Search Engine Optimisation (SEO) comes in. If you use a serviced accommodation website agency, they will know how to add keywords, titles and descriptions to your website, which will help you show up on Google.
For example, if a guest searches for “serviced apartments in London”, then your website could show up in the search results. You will be directly accessible to guests and can reach out to more people looking for accommodation in your area.
4. Improve Guest Experience
Guests today expect convenience. A serviced accommodation website agency will make sure your website is easy to use on both computers and mobile phones. This means your guests can book from their phones anytime, anywhere.
The agency can also add useful features like:
- A photo gallery
- Google Maps for directions
- Guest reviews
- Frequently asked questions (FAQs)
These features help answer common guest questions and improve their experience, which leads to more bookings.
5. Off Your Brand
Unlike generic listings on Airbnb, your own website lets you show your unique brand and personality. A serviced accommodation website agency can help you use the right colours, logo, and tone of voice that match your property’s style, whether it’s luxury, cosy, or family-friendly.
Guests are more likely to book a stay when they feel a connection with your brand. It also helps you stand out from other listings in the same area.
6. Build a List of Loyal Guests
Another benefit of having your website is collecting guest emails. With the help of a serviced accommodation website agency, you can send emails to past guests with special offers, discounts, or news about your property.
This builds a list of loyal guests who may come back or refer others. You can even use automated emails to say thank you, ask for reviews, or remind guests to book again in the future.
7. Keep Your Website Updated
You don’t need to be a tech expert to run a website. A serviced accommodation website agency will handle all the technical parts and show you how to make simple changes like updating prices, adding new photos, or changing your availability. You’ll also get help with website maintenance, security, and performance so that everything runs smoothly.
Having your website is one of the smartest moves you can make as a serviced accommodation host. With the help of a professional serviced accommodation website agency, you can boost direct bookings, avoid commission fees, and take control of your brand.
You don’t need to know how to code or build a website yourself. The agency will take care of everything from design and booking systems to SEO and support. This allows you to focus on what matters most: giving your guests a great stay.
