Winter might bring a sense of hibernation for serviced accommodations, but the circumstances can change for the better if you follow some well-planned strategies. Tapping into the seasonality aspects, knowing the requirements of the target audience, and being innovative in marketing blend perfectly in increasing your bookings. For the difficult months of winter, here are eight helpful tips for serviced accommodation marketing and generating demand in the winter season.
8 Effective Ideas to Boost Your Serviced Accommodation
- Enhance Your Winter Appeal
Due to the lack of heat and sunshine, winter is the perfect time to foster an inviting and comfortable feel that will draw in quests. Emphasize unique aspects like fireplaces, jacuzzis, and heating floors if they exist. Consider providing things such as warm throws, festive accents, and stations for hot drinks.
Include good images in your listings that showcase these features and use them in your listings. Providing guests with images of snug, winterized rooms may help get the guests who come to the resorts for seasonal experiences. Many find such escapes during winters when it gets bleak outside which is one of the Good Tips For Boosting the Appeal Of Serviced Accommodation Or Villas And Apartments.
- Offer Special Winter Packages and Discounts
It is no information that holiday ‘sales’ bring in a lot of business which is why we always recommend trying to offer packages designed specifically for winter tourists. Extend stay or midweek or holiday specials should also not be ignored. Packages such as these could include free hot drinks, early check-ins, and late or complimentary breakfasts.
These packages promise to give your accommodation that cutting edge over competing ones in the market. Promote and advertise these offers online to form awareness. Seasonal packages coupled with one-off discounts can surely pull in guests shopping around for winter stays.
- Highlight Nearby Winter Activities and Attractions
To boost serviced accommodation bookings focusing on local winter activities is a good tip. For instance, you can mention skiing, snowboarding, or ice skating almost every winter festival. Not all guests want only accommodation many however want to know what is special about your place in winter.
You can create a guide or a blog outlining winter activities available in the area and optimize it on your website. Do not forget to include information about other interesting activities such as winter seasonal fairs and beautiful places for winter photoshoots. This helps to improve your SEO and provides useful information to your potential guests explaining to them why their accommodation is ideal for winter.
- Optimize Your Property for Remote Work and Extended Stays
Because of the increased amount of people working remotely, a considerable amount of guests are going to be looking for long-stay options. One of the most strategic Tips to Boost Serviced Accommodations demand this winter is to ensure that your location is suitable for remote workers. Include a fast internet connection, an office area, and office supplies.
Promote your location as a workstation type of place where active clients would be able to work but at the same time relax. Such people will appeal to a wide range from those working online or on a travel. Make sure the listing descriptions contain appropriate words so that the property is included in the search for places suitable for remote work.
- Enhance Your Online Presence with Seasonal Content
Another essential Tip to Boost Serviced Accommodation demand is such as update your website, social media pages, and descriptions of listings with new words about the season. Write blog posts or social media posts based on winter essentials, what to pack when traveling out in the winter, or how to cozy up in the winter.
Seasonal content not only enhances your SEO but also creates a buzz for your audience. Beautiful graphics in your posts and stories will help you promote your winter deals, packages, and special invites. Encourage your followers to discuss their winter travel plans with you or give them ideas on how to enjoy a winter vacation at your place.
- Use Seasonal Keywords and SEO Techniques
Visibility is everything and therefore, integrating words related to the winter season should be one of the Tips To Boost Serviced Accommodation demand this winter. Use terms like “winter getaways,” “cozy accommodations,” or “seasonal deals” in your content. All your listings should also contain local and seasonal keywords.
When integrated into blog articles, social media posts, and website content, such words certainly help in increasing traffic from people searching for winter Serviced Accommodation. Such content is beneficial since it can attract guests who are purposely looking for a winter vacation.
- Leverage Guest Reviews and Testimonials
Most people trust guest testimonials and reviews and therefore such opinions may greatly affect a potential guest’s decision to make a booking. To increase the number of winter bookings, focus on reviews made by previous winter guests and explain more about the beautiful and exotic experiences that they have experienced on your property.
Ask guests who occupied the premises in winter to write reviews mentioning seasonal features. Such features may include the warmth of the property during very cold times of the year. Posting such reviews on one’s website as well as social media accounts is a very useful strategy that can increase the Tip To Boost Serviced Accommodation. The real experience of guests is a very encouraging factor when potential bookers can see and hear how others enjoyed their winter stay with you.
- Partner with Local Businesses for Added Value
It is a wise strategy as well as a piece of advice to focus on partnering with local businesses to attract more guests to Serviced Accommodation and at the same time build the community. Collaborate with local restaurants, ski rental shops, or tour operators to offer exclusive or discounted deals for your guests.
For example, guests booking for winter holidays could be offered a discounted voucher to a restaurant, or a preferential price to ski rentals during their stay. It is always good to promote these partnerships as it increases the value of your listings and you can diversify the Serviced Accommodation which increases the appeal and market of your property.
Conclusion
Winter does not have to be a low season for your serviced accommodation in London as many people spend time indoors. With the right strategy in place focusing on creating value for your Serviced Accommodation, offering seasonal discounts and deals, remote work optimization, and aggressive SEO strategies, you should be able to achieve consistent bookings even during winter. While preparing your property for the winter season, keep these Strategies To Increase The Demand For Serviced Accommodation in focus. Are you excited to prepare for a fully booked house this winter? With these strategies in place, get started today and see the demand for winter increase.
