When winter comes, many people wish to go on an adventure and find a nice, warm destination to break the winter monotony. Such change in trends creates new avenues for Airbnb owners, particularly for those who have serviced accommodations to use Serviced Accommodation Winter marketing strategies. Winter is the perfect time to market your property as chilly yet cozy with winter-themed facilities that your clients will cherish. For the Airbnb generators, this would require a suitable winter marketing angle that would assist them in being distinct in such a niche market.
It is very common in winter for a higher number of travelers to prefer relaxation in service accommodations for warmth. This is an opportunity where winter marketing strategies can come in handy. The use of fireplaces, warm blankets, and seasonal deals, can help theme the advertising to make the listing ideal for winter clientele. ‘Falling asleep’ to the idea of creating such a distinctive experience in the winter season is dangerous as if done right, will expand your client base, frequencies of visits, and average duration of stays.
This blog guides you on the 10 most effective serviced accommodation winter marketing strategies for property owners starting with the Airbnb model. All these tips will help you not just increase your booking volumes but also make your property more attractive for winter tourists who love and seek amenities.
All strategies in one way or the other are meant to improve the exposure of your property, allow for increased occupancy rates as well as ensure a memorable experience and stay that is in tune with the winter feel. So, let’s now look at how you can effectively have more of the winter season and the snow-filled serviced accommodation.
Serviced Accommodation Winter marketing strategies for Airbnb hosts
1. Emphasize Winter-Specific Amenities
One of the most potent serviced accommodation winter marketing strategies is exploring the features which are appealing to the winter visitors. For instance, the presence of fireplaces, heated floors, soft blankets, hot tubs, winter-themed decorations, and so on are comforting features that people visiting during other periods may not be looking for. Since many winter travelers want specific amenities, advertising these features will help you get a lot more bookings than you had anticipated.
Action Steps
Enhance the pictures and texts on your Airbnb listing to highlight the winter features.
Use phrases such as “a warm winter holiday” and “ideal for winter holidays” to entice potential guests.
2. Create appropriate Winter Packages with additional services.
More often than not, winter packages are designed to cater to guests in pursuit of a complete seasonal vibe. Such a hotel can be more attractive by combining winter packages and activities, for instance, a “Winter Weekend Package” that comes with a hot chocolate kit, logs for the fireplace, or discounts on ski passes. Serviced Accommodation Winter marketing strategies that are used to market serviced accommodation during winter, which is quite competitive, are unique package deals for the customers.
Action Steps
Negotiate deals with nearby facilities such as ski resorts, and eateries like uncooked toge so that you can provide special offers to your customers.
State these packages in your AIRBNB listing and advertise them using other social media networks.
3. Create and promote Some Special Winter Offers
Pricing is an important factor in decision-making especially when it comes to travelers. In so doing, obtaining new bookings for your property becomes easier while extending the reach of your advertising. Look for offers like, “Stay 3 nights, the 4th night is free” or “Midweek stay offers a 20% discount.” With time constraints, discounts such as these are very efficient serviced accommodation winter marketing strategies for increasing occupancy levels in the colder months.
Action Steps
Constantly revise your listing for winter offers such as discount rates and use the details section to promote such offers.
Use the pricing options on airbnb to give offers for special and seasonal discounts.
4. Utilize Social Media for the Winter Marketing Strategy
Another great strategy to incorporate into serviced accommodation winter marketing for Airbnb hosts is to make use of social media. There is plenty to see here on Instagram, Facebook, and Pinterest and these mediums can all be great for posting winter content as well as talking about a business. Cozy pictures of the accommodation, winter decor, surrounding areas, and behind-the-scenes can help to get customers excited about making a booking for a particular time.
Action Steps
Hashtags including #WinterGetaway and #CozyStay should be used to post also reaching many audiences who are outside or potential customers.
Find out the captivating photos, stories as well and reels developers ready to post whilst creating beautiful winter memories with surrounding nature from the property.
5. Focus on Keywords Relevant to Winter SEO
According to some experts, search engine optimization is one of the editable features for a listing that can help in raising its profile, hence making it valuable also in winter service accommodation marketing strategies. Apart from using the keywords in meta tags of the site, making targeted word edits in an Airbnb listing such as – serviced accommodation winter getaways and winter holiday rentals are sure chances for potential winter travelers.
Action Steps
Some notable keywords such as ‘winter’ should be used in the Airbnb title, or anywhere such as listing description and photo captions.
In addition, new blogs or guides for guests who write including post listings for places they have been to and ref bundles their work to improve search position are also appropriate.
6. Update Listing Photos to Reflect the Winter
Re-staging your pictures for winter is one of the serviced accommodation best winter marketing strategies. It helps to have seasonal pictures because it adds a flavor and gives the perspective guests an idea of what their stay would be like. If your area is prone to snow, highlight the snowy sceneries around your building or showcase the exteriors with seasonal embellishments.
Action Steps
Plan for a photo shoot to obtain winter-based photographs of your property both outside and inside the buildings.
Stating that winter vacation is such a breathtaking experience, emphasize warm and winter sceneries while presenting your listing.
7. Highlight Nearby Winter Attractions
A lot of people travel in the winter for a variety of reasons therefore winter activities in your area will be a good plus in your advertisements. There are added advantages of promoting other ventures such as skiing, snowboarding, where to get seasonal shows, or ice skating as it plants your venue in the minds of those looking for adventure. This is a very good illustration of serviced accommodation winter marketing strategies that increase bookings.
Action Steps
Change your listing of the property and add all the famous winter activities in that area.
Do not forget to emphasize the recommended local winter activities and add them to your printed or digital pamphlet.
8. Provide a Warm Winter Welcome Package
A winter-themed welcome package is one of the simplest yet effective serviced accommodation winter marketing strategies. For instance, how about offering guests a package with hot chocolate, warm socks, or a miniature candle? Such considerate details make a good first impression as a result the guests leave better reviews and are more likely to come back.
Action Steps:
Create a simple winter pack such as scarves, mittens, or other small winter-themed items.
Invite guests to purchase the package in advance by mentioning the package in your listing description.
9. Utilize Email Marketing for Returning Guests
Email marketing has stayed an important means for hosts on the pages of Airbnb and is an important strategy in serviced accommodation winter marketing techniques. Seek out previous guests and wish them a happy holiday or a happy winter through emails. Additionally, winter-specific promotional messages or special offers for past guests can boost your chances of booking the property through repeat customers.
Action Steps
Forward a winter-themed email with a hello and a discount offer on the guest’s previous purchase.
You can ask them to promote to other guests the possibility of coming during winter by offering some winter discounts.
10. Create Winter Travel Content to Engage Guests
Content creation is becoming more useful for those that host in Airbnb, especially to those who want to reach seasonal tourists. We position your serviced accommodation as a warm friendly place when we write articles or blogs about wintertime travel, or even packing for the holidays or wintertime events. This is one of the more indirect but still one of the most viable serviced accommodation winter marketing strategies to reach the potential guests.
Action Steps
Create a short winter travel tips or local winter events series and post it on your blog or social media pages.
Use these opportunities to link back to your listing to generate more traffic to your page on Airbnb.
Conclusion
Implementing these serviced accommodation winter marketing strategies helps ensure your Airbnb listing stands out during the competitive winter season. From emphasizing winter amenities to highlighting local attractions, these strategies enable you to capture travelers looking for cozy and enjoyable winter stays. By appealing directly to what winter travelers seek, you can turn your serviced accommodation into a highly desirable destination.
With these serviced accommodation winter marketing strategies, you can not only boost bookings but also create a memorable winter experience that guests will remember fondly. Winter provides an opportunity to position your property as the ultimate winter escape, where guests can enjoy both the comfort of a serviced accommodation and the beauty of the winter season.
