As the temperatures drop, many serviced accommodation providers start preparing for an influx of winter travelers. Winter presents unique opportunities for boosting bookings, but it requires a specific approach to marketing. Tailoring your offerings and promotions to capture the season’s charm can make all the difference.
To help make the most of this season, we’ve compiled essential winter marketing tips for serviced accommodation. For businesses looking to enhance their winter strategy, consulting experts like GYB (Grow Your Business), a top Airbnb consultancy and marketing agency, can ensure every aspect of your winter marketing is optimized.
With the onset of winter, serviced accommodation providers brace themselves for the new influx of winter travelers. Winter is unique in terms of the opportunities it presents to increase the bookings however it is a time that needs a more focused marketing strategy. It is possible to make the greatest difference by adjusting one’s offerings and promotions to fit the allure of the season.
To maximize the potential of this season, we’ve gathered the most effective winter marketing strategies for serviced accommodation. For businesses who wish to advance their winter strategy, make sure to consult GYB (GrowYourBNB) which is one of the best airbnb consultancy and marketing agencies in the region, ensuring all areas of your winter marketing are of the highest standard.
Winter Marketing Tips for Serviced Accommodation
1. Come up with packages and deals centered on a winter theme
Given that winter is a season of snuggly experiences, it is ideal to match the packages to the atmosphere of winter. Usually, where the accommodation is close to seasonal sites, travelers prefer to check in a property that provides a certain degree of warmth and comfort.
Best winter packages: Present deals with numerous benefits only available in winter, for instance, if a traveler stays longer than six days the deal will lower the price, and any warm and family touches like hot cocoa, extra blankets, or even the experience of a warm fireplace.
2. Strengthen Your Digital Presence with Winter Keywords
The right keywords are essential for attracting seasonal traffic. Terms like “winter getaway,” “cozy winter stay,” and “winter marketing tips for serviced accommodation” help guests find you online.
Update Your Content: Add a blog post about the unique winter experiences in your area or showcase the features that make your accommodation winter-ready. GYB, as a top Airbnb marketing expert, can assist in optimizing content for winter-specific SEO.
Visual Appeal: Use winter-themed visuals on your website and social media. Photos of cozy interiors, fireplaces, or snow-covered landscapes make a memorable first impression and invite visitors to picture themselves enjoying a winter escape.
By implementing SEO-focused winter marketing tips for serviced accommodation and working with agencies like GYB, you can significantly improve your winter visibility and drive bookings.
3. Invest in Cozy Amenities and Upgrades
Travelers in winter tend to be searching for a warm and welcoming place. Winter guests can be attracted to your property more if there are cozy amenities and the price rates can be increased. With such nature, consider the efficiency of the heating systems of your facilities, especially in cold areas. Heated flooring, electric fireplaces, or even hot tubs can essentially make your property a winter wonderland.
Please make these other important easy changes: provide warm quality bedding, blankets, and soft dim lighting that invites warmth. When warm gales blow strong outdoors, guests tend to make reservations and leave smiling reviews when a property feels like home. Make sure guests are aware of these unique features of your Winter Marketing Tips for Serviced Accommodation while making these changes to the listings.
In some properties in cold regions, fire pits, snow gear, and other outdoor equipment could also improve their families’ experience and hence the overall guest experience. These little details are critical in increasing the number of bookings and extending the duration of the stay as well since guests will appreciate the effort put into ensuring their winter getaway is great.
4. Make Necessary Changes to Your Listings to Attract Winter Tourists
Your listings should sell the unique features of your Serviced Accommodation in the Winter Season season. Utilize the cold months by incorporating Winter Marketing Tips for Serviced Accommodation keywords, winter descriptions, and winter pictures showing the property’s outdoor features. Allure prospective guests by depicting wintertime views from the place or wintertime views from inside the property by the fireplace.
make sure that you mention the ski resorts, the snowboarding sites, the ice skating rings, or the juggling markets where the tourists can spend time while they are in your area. Any winter offers of special packages, discounts, or other experiences should be included in your description. Seasonal change in your listing is very important to draw people looking for winter destinations specifically.
Factors like location and season should also be used while creating the listing to make it easy for people to find the listing. Some of the keywords that would include the phrases that would mention “comfortable winter holiday,” “rent for winter time,” “Winter Season Administration” and the like will help increase efficiency.
5. Attract Business Travelers
In terms of leisure travel, it might be correct to say the practice experienced a slump in the winter months, however, the opposite could be said of business travel since it may rise due to the reasons causing companies to want to wind up with last-minute meetings, shows, or strategies for the upcoming year. This is business travel, so make sure to convey that your serviced accommodation includes high-speed internet, ample work areas, and low noise levels.
It is important to understand that corporate clients often make such bookings for a longer duration during this period hence profits can be derived from them. Additionally, promote your serviced accommodation to winter season long-term business travelers by offering them special weekly or monthly rates. The rooms offered as serviced accommodation also need to be positioned in a way that encourages business travel, for example, airport, transport, or business center proximity.
Another way how you can expand this market is by contacting firms or organizations that can potentially have a business to offer in your locality. Promote your property as a haven for the working populace away from home, employees traveling for work and often in need of warmth during the winter.
6. Utilize Social Media and Email Marketing
If you want to get bookings during the winter regard your Social Media content and Email Marketing as a great opportunity and move with great speed to grab it. Get photos of your property in winter posted on Instagram, Facebook, or Pinterest. Share images of your holiday themed accommodation a winter wonderland or people sitting and relaxing by the fireplace.
Use email to communicate with former clients while sending seasonal newsletters advertising your winter promotions, packages, etc. Give your loyal customers special discounts or let them encourage their friends and family to make reservations with promotional discounts. Winter is also when people are busy booking their holidays, so further stoke that fire by offering visually appealing Winter Marketing Tips for Serviced Accommodation.
7. Offer Flexible Booking and Cancellation Policies
The Winter Marketing Tips for Serviced Accommodation may contain storms, snow, and freezing temperatures that can disrupt travel plans for most people. To strengthen the guests’ inclination to book a flight, you can offer them flexible booking and cancellation policies. Several travelers would prefer to book your Serviced Accommodation in Winter Season knowing that their plans can be changed without incurring much loss.
Make sure to use such policies in your online listings, marketing emails, and social media pages: If you, for example, have a free cancellations policy for the first 48 hours, mentioning it is quite useful. Reservations provide security to clients because there are occasions when people simply cannot show up. Booking Cancellation Policies must at least be mentioned during the initial stages as they not only generate reservations but also help with cancellation issues.
8. Encourage Repeat Stays with Loyalty Programs
Winter is that time of the year when repeat guests can be retained through loyalty programs. Encourage previous guests who wish to book again during the winter season by offering them some discounts. This may come in the form of a discount on the cost of the stay, free-of-charge room upgrades, or promotional rates for people who intend to stay in the accommodation for an extended period. Alternatively, a referral program can also help in encouraging guests to persuade others to book your Serviced Accommodation in the winter season.
Using these loyalty programs and promoting them through emails, social networking sites, and, newsletters through your website can also ensure that your winter bookings do not go dry. Moreover, such returning guests can be rewarded by making them feel special; by giving them welcome packs, or by offering them discounts on local winter activities which can motivate them to come back.
9. Collaborate with Local Businesses
Forging partnerships with local enterprises is a great way to improve the winter experience that your clients have as well as increase the number of bookings. You can collaborate with nearby eating establishments, travel agencies, ski destinations, or seasonal fairs to give your guests special bundles or incentives. For instance, a winter weekend would include a room, a complimentary dinner at a restaurant, and some tickets to a festive bash or a ski pass at a promotional price.
It doesn’t only enhance your Winter Marketing Tips for Serviced Accommodation, but it also adds to the business of other people as well so it is beneficial for all parties concerned. More visibility through cross-marketing can also be achieved through local associations.
Conclusion
There is no need to hibernate your serviced accommodation business during the winter season. Seasonal discounts, upcoming winter events, emphasizing the cozy elements of the property, and Winter Marketing Tips for Serviced Accommodation can ensure that the property always remains occupied thereby making it a productive season. Instead, emphasize what differentiates your Serviced Accommodation during the Winter Season and create the demand for potential guests to seek the service for a perfect winter vacation.